About Us

‘YUVASI’ stands for YUVA-SI . Its a Hindi word, which when elaborated reads as YUVA-JESI meaning ‘Like Young’. By our name we wish that whosoever wears YUVASI feels young, happy and energetic.

We try to bring the authenticity of Rajasthan, Tie and Dye and Block print ,through our fabrics, prints and designs. These artforms are not just completely handmade but reflect the culture of our nation, beauty and brings comfort hand in hand. As our moto says ‘Sometimes Indian, sometimes modern’ , we at ‘YUVASI’ choose Indianness with modernity which is represented in our products like T-shirt dresses for women made of Tie and Dye and Block print fabric both. Sweatshirts, joggers etc.

With the use of 100% cotton, we are trying to make the brand eco friendly and with minimum carbon footprint. In our every step , every launch we will try to take care of fashion with environment.

The Brand ‘YUVASI By Aayushi’ is made from scratch taking care of every bit, starting from choosing fabric, threads, buttons, customized stitching, sizing , proper packaging and delivery. We hope when you shop and wear ‘YUVASI’ you feel as young ,happy and energetic as we are.

About the Founder

From the backgrounds of engineering, our founder ‘Aayushi Jain’ from Udaipur, Rajasthan, was always interested in business. She started with an Instagram Page four years back named ‘Tukda-a pieceofart’ through which she sold many handmade gifting and printed customised Tshirts. In the same journey she came across learning Tie n Dye and Block printing and started taking workshops for the same . After teaching 32000+ students she decided to open up her own clothing brand which represented the same art and techniques. Presenting you ‘YUVASI By Aayushi’ with whole of her heart and soul, with proper learning and application to create a clothing brand which is as modern as Indian.